Lipton is leading brand in packed tea products. The company has launched its Lipton ice tea flavour besides launching the Lipton clear green tea products. The Lipton ice tea has two variant flavours like Lipton ice tea mint and Lipton ice tea lemon. The Lipton ice tea is composed of tea leaves, real sugar and natural fruity flavours like lemon. The Lipton ice tea lemon has been launched to the target customers of the age of 16 to 29 years. As the customers of these ages are young and energetic and they are even health conscious. Thus the Lipton ice tea lemon has the refreshing flavour. There are different variables of prices according to the packages like rupees 25 for the 350 ml pet bottle and the powder is priced rupees 85. The tetra pack is priced rupees 75 at the introductory offer for the Lipton ice tea lemon flavour. The Lipton ice tea lemon flavour is available on all 28 states of India and it is available in the markets and in the supermarkets also. The Lipton ice tea lemon is easy to use and the packs are attractive for the customers. Thus the lemon flavour is gaining importance.